In this free online course Managing Customers Using Technology you will be introduced to customer relationship management (CRM) and how it can help your business grow. You will learn how CRM technology can let you manage customers on the go. You will also learn about nurturing your customers and the importance of replying to customer queries and requests in a reasonable time.
The course begins by introducing you to Customer Relationship Management (CRM) fundamentals and why the customer must be at the centre of any business. You will learn about the four stages of CRM and what is involved in each of the stages.
Next, the course teaches you about campaign management, what it is for and how it can help your business. You will learn about leveraging technology to add value to your customers' experience and how technology can enable your corporate strategy. You will learn about managing your customers’ expectations of your response time.
This free Alison course will be of great interest to small businesses, start-ups and entrepreneurs looking for effective ways to manage customer relationships.
To qualify for your official ALISON Diploma, Certificate or PDF you must study and complete all modules and score 80% or more in each of the course assessments. A link to purchase your Diploma certificate will then appear under the My Certificates heading of your My Account page.
Having completed this course you will be able to: - Explain what customer relationship management is and used for. - Describe the structure of customer relationship management. - Explain why the customer should be the centre of your business - Discuss the importance of nurturing your customers. - Explain the purpose of a campaign for your company. - Describe how technology will help with customer interaction on the move. - Explain why you should set expectations for your customer interaction.
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